Opening on Main Street on Tuesday, Frox will be Ambler's newest women's clothing store. Frox, which has had a location in Perkasie for ten years, will open its doors in Ambler on Tuesday, Oct. 2.
Owner, Jill Strickland, said all the clothes they carry in the store is super comfy and perfect for the working mother, so many items can be taken from day to night or day to weekend.
She added that much of the clothing is made with natural fibers and/or are made with stretchy materials.
She added that all of the people who work in her store, both in the Ambler and the Perkasie, are very experienced at fitting women's bodies, and they love fitting women who come in thinking they can't find anything to fit their bodies. Strickland said she loves a challenge and loves making women look fabulous.
She added that at the Perkasie store, every season she holds a premiere party for her most valuable customers, to show the season's new styles and to pre-shop the season's new collection before it becomes available to the public.
Twice a year, the store holds a fashion show for about 200 people to show the new styles. She added that instead of hiring professional models for the fashion show, she has customers - women of all shapes and sizes - model the clothing.
Videos from previous fashion shows can be found on the Frox website.
Strickland said she is still thinking about what she plans to do at the Ambler store.
Frox will also carry Vera Wang accessories, Brighton, and After Five evening and cocktail dresses.
Frox will open be open Tuesday and Wednesday, 10 a.m. to 5 p.m.; Thursday and Friday from 10 a.m. to 7 p.m.; and Saturday from 10 a.m. to 5 p.m.